Great Article on Engagement
I’ve come across an article from the New York Times that I think is of great importance to the world of helping people. For to truly help lots of people, you need to first HELP lots of people HELP lots of people.
Here’s what I mean: people in Durham will continue to give less than 1% of their income to local charities until they are engaged in real personal stories. The best way to do this, is of course, to get them engaged with real people. Ideally this happens during an committed, sustained volunteering relationship…....one in which the volunteer finds that it’s been THEIR life that’s been transformed by the experience. That is, of course, what we at DurhamCares are committed to helping people discover with placements with great local and international organizations. Just short of these real world experiences are the individual stories that can be told via multi-media.
You see, people are moved by stories about other people…..not statistics. Durham’s (and the world’s) charities need to fully appreciate and embrace that fact and have it evident in their communication strategy if they want to play the role that they can in dramatically moving the needle (up to 2,3 or even 4%).
I’ve probably gone on about this already too much, particularly when this author nails it…..please read on, and then help the organizations that you are involved with to apply what is in this article. Durham and it’s donors and donees will both be transformed by it:
http://www.nytimes.com/2009/07/09/opinion/09kristof.html?_r=2



Hey guys! My name is Jessica Metcalf and I'm from Maiden, NC, a tiny town about two and a half hours west of Durham. I am a rising junior at The University of North Carolina at Chapel Hill where I'm studying Public Relations. Growing up, I always wanted to be a doctor with a desire to help people. Then I realized that the medical field was about so much more than a typical Grey's Anatomy episode, and I decided it wasn't for me. I went into my freshman year of UNC having no idea what my future held. It was overwhelming, yet incredibly humbling to walk blind and fully trust the Lord's plan for my life. Before registering for classes at the end of my freshman year, I was forced to sit down and declare a major. Eventually, I settled with Journalism and Mass Communication. I say settled because I wasn't quite sure if that was in my future.
Hey! I'm Maria. Although I'm originally from Cincinnati, once summer ends, I'll be returning to finish my Bachelor's degree at the University of Dallas - all the way down in Texas. What drew me to DurhamCares was its warm and wholehearted spirit. It is an organization that is prepared to make deliberate steps for positive change. The everyday fervor I find at the workplace is absolutely contagious. As a philanthropic organization, it stands out. DurhamCares is an organization that seeks to enrich Durham with the tools it already has: well-established charities and an enthusiastic, colorful community.
So we want you to meet the interns working at DurhamCares this summer. It's a great team with diverse skills and interests and we're having a great time together. Tune in every day for the next five days and meet an intern!

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