Let me see if I can frame this quandary that I find myself in as I try to understand how to best position my (our) faith within the context of DurhamCares.
Maybe it's best if I take this back to how this all got started. The idea was to apply the lessons learned at Bandwidth.com to more directly glorify His Kingdom. These lessons included:
1. using the web to promote selection and accountability/transparency among different suppliers,
2. using operations metrics to measure success within our company,
3. charting out a business mission/vision/strategy to best accomplish our goals to more directly glorify his Kingdom.
4. using the web to scale an organization
What to do with this calling came just about as clearly as the calling itself. From what I could see having been a Durham resident for several years was that people as a whole didn't give money to local charities and rarely volunteered their time. Adding to the problem, or possibly creating it, there seemed to be hundreds of charities all vying for the same donor dollar and it wasn't clear which of them, if any, were deserving of it.
So, DurhamCares was created to be a part of the solution to dual problems of a citizenry that appeared to be on the sidelines and a largesse of organizations, most of whom weren't run with the types of sound business principles that allowed them to be very effective with their core missions and in attracting donors and volunteers.
Maybe it's easy to understand DurhamCares through the lens of a sample person that DurhamCares hoped to serve. I thought of folks that had moved to Durham, had a heart to give of their time and money, but didn't know where to start. Absent some clear direction and information on what were the best charities, they'd be inclined to continue to give their money to national charities and to do other things (golf is really good around here) with their time.
DurhamCares would then exist effectively to ENCOURAGE and CHALLENGE Durham CITIZENS to give of their time and money to needy causes
On the other side of the equation, DurhamCares would seek to find EXCELLENT CHARITIES.........or at the very least good charities that were on their way (potentially with our help) to become great charities. These charities would have a well established track record, strong leadership, an independent Board of Directors, an understanding of the key operating metrics that drove success in their organization, and perhaps most importantly, a plan on where they were going and how they would get there.......a plan that would be laid out in line with targets on further improvements on the key operating metrics.
So, to summarize DurhamCares would seek to:
ENCOURAGE and CHALLENGE Durham CITIZENS to give of their time and money to causes that better the human condition in Durham, and
ENCOURAGE and CHALLENGE Durham CHARITIES to excel in such a way that would cause them to better at their core missions at the same time they would become more attractive to potential donors and volunteers.
There are some other goals too, including establishing a template that can be replicated in other markets, but lest I distract the reader any more, I'll save those for later.
Now here's the challenge: How best to represent the Christian badge in our work?
So, a bit of perspective.......I feel CALLED to do this work, I'm not saying that I actually heard the word of God on this, but something very strong inside me (that I attribute to a Divine calling) has compelled me to get it going.
It's the Parable of The Good Samaritan (expanding the definition of neighbor) that I see as the clearest mandate for us to get involved. On the flip side of the CITIZEN/CHARITY scale: it's the Parable of the Talents that I see as a mandate for charities to be excellent stewards of the resources given them.
So Calling and Scripture are already essential parts to this organization. Furthermore, I feel that it's essential for Christians to live out their faith. Not that we're saved by good works, but that a faith without taking care of those in need around is an empty faith. The Bible commands us to take care of the poor with our time and money; it's as simple as that. I'd like to think that DurhamCares can play a role in helping Christians to act on their faith.
What does this all mean? Well, here are some questions that have come up recently that illustrate the struggle about how best to honor God in all of this while staying focused on our mission of increasing volunteering and donations while we help charities go from good to great.
There are 4 different levels of question about how we live out our faith through the context of this organization:
We make it clear in the About Us section about the inspiration for DurhamCares
We currently have a Bible Verse on our home page, a halo as a part of our logo, and "Serving Him as we Serve our Community" as our tagline
We have been approached by some Christian ministries (who unlike organizations such as the DurhamRescue Mission whose mission is to end homelessness, or PSS whose mission is to counsel pregnant single mothers....both of which are seen as mercy ministries by the broader population, are focused principally on the spread of the Gospel)
We currently have a halo as a part of our logo, and "Serving Him as we Serve our Community" as our tagline. Does this interfere with our mission? One camp within the organization prefers to leave the Christian inspiration as a part of our About Us Section.
When I think about how the forces of evil might attack any success of DurhamCares, would he undermine its efforts to increase volunteerism and donation, or would he seek to dilute the recognition that the Holy Spirit would receive from any success?
According to David Aikman, in order to get into Harvard from 1637 to 1837 you had to have a credible profession of the Gospel and Harvard actively sought to glorify the Christian God........they then abandoned this need, and in less than half the time have seemed to move to the opposite end of the spectrum. Similar examples could come from the YMCA and maybe even Habitat for Humanity. Is God glorified in these organizations? I suppose that on one level all good things (both secular and Christian) come from God, but what pleases him the most: 10 units of good done in the name of a secularized institution or 5 units of good done in the name of an overtly Christian one?
Here's how this quandary has come up with DurhamCares. I'll title this section: 2 Different Christian Approaches, Both Good, or is One Better for DurhamCares?
1. Change the logo and tagline and go for a broader appeal. Keep the Christian faith in the About Us Section, Be ready to talk to all in one on one conversations, and press interviews about our Christian inspiration. Have only evangelicals on the Board and among all full time employees Say no to Christian (or other faith based ministries) where the spread of a religious doctrine is the primary focus of the group. Change the logo and tagline and go for a broader appeal.
2. Keep the logo and tagline, welcome in Christian ministries like CEF, Young Life and Reality.....continue workplace outreach but be cognizant that we'll have better success with Churches. Workplace outreach that failed in its Christian message could be focused more on replicating the BandwidthCares concept (where Bible verses don't show up).
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